Last night, the BBC showed an episode of the Apprentice where the teams were challenged to sell British food in France. One team in particular did so poorly that on top of making a loss, they were unable to shift a lot of the food. At the port, they were seen to discard the food in a bin. Did the BBC need to show this? Do they think it is acceptable to waste food? I fail to see these actions as entertainment. Why show something so morally wrong?
If the BBC wanted to show a better moral standard, they should have arranged the losing contestants to store the food at their living quarters. Since there are many more weeks to go, they should be able to finish off the food during this time. Provided they are not eliminated so quickly.
I am surprised that Sir Alan Sugar did not make a big issue out of it. Even from a business perspective, throwing away your merchandise is appalling.
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